![]() ![]() So what is the difference between a mobile site, a mobile-friendly site, and a mobile app? Mobile sites and mobile-friendly sites are similar in that they are accessed through a browser and should display across all types of smartphones and tablets. Successful agencies recognize their customers want access no matter where they are, and they understand that ignoring the mobile channel could cause them to lose and/or miss business. Many insurance agency owners are proactively investing in their presence on the mobile web, making their websites mobile friendly and offering their customers a mobile app. In fact, for the first time ever, mobile use exceeded PC use earlier this year. With the rise of smartphones, mobile Internet use is on the rise, and is quickly becoming the channel of choice for today’s consumers. ![]()
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December 2022
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